The 'Apple tax'

Isn't trying to call it an 'Apple tax' the same as calling it a 'Jaguar tax' when buying a luxury car?

The issue is definitely worth pointing out that consumers do pay a premium, but it just makes Microsoft look like idiots...

http://www.computerworld.com/action/article.do?command=viewArticleBasic&taxonomyName=knowledge_center&articleId=9124979&taxonomyId=1&intsrc=kc_top