Amazon iKindle?

I don't have a Kindle, but I've heard good reviews and it sounds like a great device. This way Amazon can get more revenue, and maybe hook some people on the ebook idea...

“We think the iPhone can be a great companion device for customers who are caught without their Kindle,” said Ian Freed, Amazon’s vice president in charge of the Kindle.

http://www.nytimes.com/2009/03/04/technology/04kindle.html